These brand identity pieces were created for Palette, a playful

stationery brand centred on creativity, self-expression, and colour.

The system includes a welcome letter, branded notepad, packaging

design, and supporting promotional materials, all designed to feel

cohesive, friendly, and inviting.

Soft pastel tones, rounded shapes, and cheerful illustrations were

used to reflect the brand’s lighthearted personality while maintaining

a clean, organized layout. Repeating patterns, consistent typography,

and character elements help unify the identity across both print and

packaging, creating a recognizable and approachable visual language.